In 1994, after five years of less-than-stellar sales and just a few dollars left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt—and discovered how those three simple words could help people to focus on the good.
Our Crusher Tees are made for all-day comfort with a feels-like-you-had-it forever fit. Your purchase has a purpose. We donate 10% of our net profits to help kids in need.
Fueled By Positive Energy